University of the Arts London has a reputation for incubating some of the world’s most creative students. We were tasked with creating an identity for the 2024 graduation ceremonies that celebrates the experimental spirit of over 7000 talented graduates.
We crafted an identity that reflects the unique and exciting characteristics that make up each of the 7000 graduates leaving UAL this year. Abstract flora made from unexpected and exciting materials bloom into life representing new growth and the next step in their journey.
The interactive garden was brought to life throughout the ceremonies at The Royal Festival Hall across print, environment, motion and social media.
