We were approached by international art publication, Elephant Magazine to undertake a simple redesign of their subscriber packaging. Instead of creating a design that would be opened and immediately discarded, we decided to create an interaction with the subscriber, encouraging them to create something from the packaging. We created a net printed directly on to the packaging, which could then be cut out and assembled to create a 3D elephant.
The packaging was a huge success and was featured on creative packaging platform, The Dieline.
